The Cooperative & Careers Division of the University of Limerick approached us on how they might reinvigorate their information pack, which is sent to employers nationally and internationally, in a new and more engaging way. They felt that their existing pack was not performing and was ‘just put in the bin!’
We started by listening – always a good starting point for any project. An immediate appreciation of the placement programme’s objectives and target audience allowed us to create a suite of vibrant and engaging brochures which reflected their unique approach – an approach that has been central to the undergraduate placement programme’s success over past years.
We’re confident that this new brochure pack will enable the Coop & Careers team to promote the placement programme and it’s unique success story in a more confident, dynamic way that results in greater engagement with industry and university faculty.