Ecotourism Ireland has the ambitious and ethical objective of promoting the development of ecotourism throughout Ireland. This they do through a process of providing information and general education relevant to this sector.
Copper Reed’s role in the promotion of these environmental objectives was to assist with the design of an ecotourism quality label that would help stimulate the development of a new ecotourism experiences in Ireland, and promote the ethical vision and values of the growing numbers of ecotourism operators throughout Ireland.
In addition to the label design we were commissioned to designed a programme guide which would contain information for providers as to how EcoTourism Ireland assists with entry into this market. And a website for disseminating general information on ecotourism in Ireland and pathways towards certification.