Kelly RAC, like many Irish installation and service providers, recognise and respond to our new networked economy, which comes atop a highly competitive market place with compressed profit margins.
Not one to miss an opportunity for redevelopment and territorial expansion, Kelly RAC set forth to embrace their ever accelerating and dynamic business environment with clear and strategic goals, goals that would need to draw upon the skills and knowledge of an experienced web and corporate identity specialist.
From the outset our challenge was to communicate the personality and story of Kelly RAC as an authoritative operator, with an all-Ireland reach. This was as much a shift of internal thinking for Kelly RAC as it was a process for absorbing a new and re-imagined corporate narrative and graphic styling. A new styling that would emcompass all corporate communications from website, van fleet livery, promotional brochures, staff apparel and assorted company merchandising.
Kelly RAC today continue with this business expansion, their new livery and corporate styling a ubiquitous sight on the roads and virtual networks that lattice Ireland’s business environment.
Visit the site at kellyrac.com