The Kemmy Business School is the business school of the University of Limerick, with academic departments that range over Accounting and Finance, Economics, Management and Employment Relations. It currently offers both undergraduate and postgraduate courses to Irish and international students. A school with this scope of activity must communicate to a myriad of audiences, from students, faculty, governing authority business partners and educationalists. Consequently, the language and visual semiotics of it’s communication must be cogent, immediate and visually strong.Copper Reed were asked to create a new graphic style that would sharpen the school’s essential communication function, in a way that was both sensitive to, and mindful of the complex nature of the school’s information.
The result is a new visual design style that embraces the unique nature of the message and presents it in an engaging and clear way.