Building Unique Brand Experiences
US Multinational VCE opening their EMEA headquarters in Cork was big news for Cork and Ireland. Looking for visibility and to attract and retain top talent VCE commissioned Copper Reed to energise the new VCE workspace and create an all immersive environment.
We wanted to reinforce the idea that the newly designed VCE environment was a ’space to inspire’ as well as work, collaborate and unwind. Using technology, understanding of form and materials and our traditional graphic design skills we created an office branding scheme that complemented the architect and fit-out company’s plan for meeting rooms, collaborative space, canteen and conversation spaces – designed to encourage multidisciplinary teamwork, innovation, creativity and exchange of new ideas
Here are a few takeaways from the project:
Free standing glazing screen manifestation between collaborative space and desktop stations