How to Market Your New Website – offline & online marketing, some helpful tips

online markerting copper reed

“To repeat our well worn analogy – a great website, not unlike a great brochure, is an unrealised marketing investment until it finds its customers”
Michelle McInerney, Creative Director

Once a website has gone live it is in need of a strong and sustained paper and online marketing drive to really PUSH it, the company it represents, product and service offerings. Without this push the site is traction-less and falls flat – both on and offline. Passively expecting search engines to promote your business is simply an ineffective marketing strategy.

Many years experience in assisting clients on how to maximise the business potential of their websites, has allowed us gain an essential insight into what works and what doesn’t. Moreover we are always happy to provide this insight to our clients through the lifespan of a project, just some of which is shared below:

Social Media Marketing

Taking full advantage of the power of content and social media marketing can help grow your audience and customer base in a dramatic way. Dynamic and engaging social media content can be created from website visuals, photographs, messages, testimonials for a highly visual and engaging campaign. This needs to be coupled with real time sharing of where you are, connections made, networking, new client contracts etc. Old news is no news. Tweets for the sake of tweets will take away from the brand impression and voice. Quantity and real-time content is key to build, connect and engage.

Search Engine Optimisation

Optimising your website for search keywords and phrases is key to improving your rankings with the search engines – but key to getting it right is doing research on what keywords the online audience are ‘actually’ using to find businesses and services like yours. The text content, page titles, image names, everything needs to be optimised. This is ever more important for ecommerce websites, where the business relies on online visibility and sales. For every site delivered by Copper Reed the client is empowered with the knowledge of what’s important and the tools to make this easy to manage going forward.

Video

Video is absolutely where it is at for building ‘engagement’ online. YouTube is the video superpower – it’s the second largest search engine after Google. Facebook is in a turf war of sorts with YouTube so they reward video uploaded directly to Facebook with delivering considerable more eyes on your message. If you are starting out in the video world a simple animated explainer video which presents your business and services in a few seconds is affordable and achievable and will deliver increased visibility and maximised reach. Let us help you grow your audience
“YouTube has made a major impact on Search Engine Optimisation rankings” positionly
“Nearly one out of every two people on the internet visit YouTube”

News/Blog

‘Content Is King’ – it is essential for any improvement in website rankings with Google and other search engines that time is allocated every week to blog/write new content for the website, content that is optimised with keywords and phrases relevant to market searches. We will show you how to identity current and growing trends.
Unless you build content regularly you will:
1) have no new content to share out on social media to drive traffic back to the site, and
2) you will fall further back in the search engine rankings

Direct mail

Being personal and ‘real’ is still eminently important in marketing, particularly in the Irish market. A postcard or mailer promoting services targeted to specific audiences, existing and prospective clients, is one of THE most effective targeted marketing initiatives you could pursue. Maybe have an incentive, a ‘call to action’, for the month of the launch.
“Four-fifths (79%) of consumers will act on direct mail immediately compared to only 45% who say they deal with email straightaway.” CMO Council

Email Marketing

Using Mailchimp (free up to 2.5k subscribers), Constant Contact or other email marketing systems is the most cost-effective way of sending communications to your opt-in customers.*
“59% of B2B marketers say email is the most effective channel for generating revenue” B2B Magazine
“Click through rate (CTR) of emails is higher when using the recipients first name in the subject line over no use of the first name.” CMO Council 2015

Merchandising

Giveaways such as pens, USBs with auto web launch, power banks – branded consistently with web call to action.

PR

Craft a PR piece about your new site launch and offerings. Submit to online PR sites.

Conferences

Look at becoming a speaker at relevant conferences and business seminars that you know your target audiences will be attending.

Events

Consider attending and possibly taking a booth at relevant events to again market your brand and product/service offering.

Bottom line is your competitors are driving their brands and focusing on growing their market share – with every new website launched we work in partnership with our clients to assist them in maximising on the web launch to inject life and passion into their brand now and going forward so as not to allow competitors get a further foothold in the market. You have to get ahead and keep ahead and to do that on and offline marketing needs to be a focus of your efforts on a sustainable basis.

Three Key Takeaways:

 

Contact us to discuss your next project and how to maximise on your investment

If you are looking for graphic designers in Ireland with a creative web design team and experience in online marketing then please drop in for a chat, call or email us and let’s explore a strategy together.

 

* In accordance with Irish legislation and best email practice you will need to register with the Data Protection Commissioner before undertaking any email marketing campaign.

Last updated: December 6, 2017
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